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World of Coca-Cola
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World of Coca-Cola
The World of Coca-Cola, the New World of Coca-Cola or, less formally, the World of Coke, all refer to the Coca-Cola museum in Pemberton Place just north of Atlanta's Centennial Park and is adjacent to the Georgia Aquarium. Inside the building guests tour various aspects of a bottling plant, a recreation of Jacobs Pharmacy, where the first Coke was sold in 1886, John Pemberton's lab where he created the mixture, and a large variety of advertising. The tour includes three films, an animation featuring the voices of real World of Coca-Cola employees, a "4D" light-hearted look at what goes into a Coca-Cola and an exploration into the ads from throughout the world.

History of The World of Coca-Cola

Visit the Original World of Coca-Cola
The original World of Coca-Cola opened in Atlanta adjacent to Underground Atlanta in August, 1990 and welcomed visitors there for more than 15 years. This building featured a three-story historical exhibit that concentrated on printed media, radio and television advertising that had so successfully crafted the image of Coca-Cola. Included in the exhibit was a fantasy bottling display that seemed to fill traditional contour bottles of Coke as they moved through a conveyor system. Above the entry to the lobby visitors were greeted with the massive modernization of the "Coca-Cola Spectacular," a Coca-Cola sign that greeted visitors to Atlanta at the Margaret Mitchell park in downtown.

During the 1996 Olympics, held in Atlanta, Coca-Cola ran the Coca-Cola Olympic City on nine acres of what today is known as Pemberton Place. The 9-acre city was an interactive look into what it was like to be an Olympic athlete. The centerpiece of the city was a 65-foot tall recreation of the Coca-Cola Contour Bottle. A reporter for the Atlanta Journal-Constitution described the city as "A soft drink ad disguised as a theme park." When the Olympics were over, however, the city was dismantled and the property sat vacant.

In 2001 Home Depot founder Bernie Marcus decided that Atlanta needed an Aquarium. He remembered visiting the New York Aquarium in Brooklyn as a young child and wanted to give Atlantans the chance to visit a world-class aquarium. Coca-Cola gave the Aquarium 11 acres of the 22 acres it owned north of Centennial Park. When the Aquarium was completed in November, 2005 work was already underway on the New World of Coca-Cola.

The Original World of Coca-Cola closed in April, 2007 so that artifacts could be moved and employees could prepare the new World of Coca-Cola for visitors. On May 25, 2007, the New World of Coke opened to the public. Of the 1,200 artifacts on display at the original World of Coca-Cola, only 6 were on display when the New World of Coca-Cola opened with 1,900 artifacts.

Tour the World

Tickets can be purchased on-line or at a ticket counter at the World of Coke. Visitors then enter a lobby filled with "Folk Art" Coke bottles from around the world. Using local materials and symbols artists from each country created bottles with a unique look and style representative of their country. This exhibit was first shown at the 1996 Summer Olympics held in Atlanta. If you stand here for a couple of minutes you can watch as people locate a bottle for their country (or, perhaps, one nearby) and have a friend take their picture.

Coca-Cola Loft

Coca-Cola Signs
From the lobby the line for the first movie forms in the Coca-Cola Loft. The loft has a variety of Coca-Cola printed materials from around the world. As you enter the walkway descends slowly and wraps around to the floor below. Photographers will want to remain at least one level up for an "above-it-all" picture. When the room fills a World of Coca-Cola representative begins a brief presentation, mostly to keep the crowd entertained while the previous film ends. A question and answer period allows the leader to determine who traveled furthest to get to the attraction and point out a few of the collectors items in the area, including the most valuable, a 1931 painting titled "Barefoot Boy" by Norman Rockwell, used for a calendar. Introducing the characters of the upcoming film, our guide pointed out a 2006 billboard from "The Coke Side of Life."

Happiness Factory

Happiness Factory
Visitors enter the "Happiness Factory" theater from the back, sit in one of the 224 seats, then sit back for an incredible journey. The plot of the animation centers on the creation of a chilled Coke bottle about to be served up from a Coca-Cola machine on a 43-foot wide by 24-foot tall (16x9 aspect ratio) screen. Voices of the characters are from employees of the World of Coca-Cola and as we strolled through the attraction after the movie a number of people offered up "I was the ... in the Happiness Factory." The concept of the Happiness Factory came from Monty Python member Terry Gilliam.

When the movie is over the screen parts and guests exit into "The Hub", which is the central meeting point within the World of Coke and the gateway to each of the other museum displays.

Other First Floor Worlds

The Hub and Coca-Cola Connections

In The Hub a polar bear (from the highly successful Diet Coke ads) gives guests the opportunity to have their picture taken with a star. There are three sections (alright, a wall and two sections) to enter from the first floor of the two-story hub. "Coca-Cola Connections" (Coke literature sometimes calls this the Portrait Wall) showcases the company's relations with those who have benefited from various aspects of the company, mostly revolving around its generosity. Press a button and you might hear, for example, Monicah Adhiamo Mbeya discusses Coca-Cola's contributions in getting clean water for Kenya.


Inside Bottleworks
World of Coca-Cola
Bottle Works is a visit to a state of the art (at least in 2007) Coca-Cola bottling plant that uses robotics to prepare bottles for cleaning and filling and to pack the bottles at the end of the line. "Follow the bottle" from its arrival at the factory to the completed product. Each step of the way is visible, with conveyor belts, fillers and cappers that create bottles of Coke around the world. Its important to visit this section, because at the end of the journey visitors are given a free bottle from the plant as a keepsake.

Bottleworks grew directly out of the fantasy bottling plant in the Original Coca-Cola museum. So many people expressed an interest in seeing an actual bottling operation that Coke decided to build a small facility at the museum. During its first year of operation Bottleworks averaged 20 bottles Coca-Cola products a minute and 1,200 bottles per hour. This bottling plant production, however is dwarfed by a larger Coca-Cola bottler, which can produce more than 1 million bottles of products in a day, roughly the amount produced by Bottleworks in a year.

Milestones of Refreshment

John Stith Pemberton
The final exhibit on the first floor, "Milestones of Refreshment," brings the history of Coke (as told by Coke) to light. Starting with the laboratory of John Pemberton and the soda fountain of Jacob's Pharmacy, to the reign of Asa Chandler, who purchased the company and continued its growth well into the 20th century. The exhibit concludes by exploring the global community that grew around the Coca-Cola brand thanks to the work of advertising.

Entering the exhibit, Milestones introduces a life size statue Dr. John Stith Pemberton, an Atlanta pharmacist looking for a cure for stomach ailments. Mixing a concoction in an 1880's bowl Pemberton would send the mix to Jacobs Pharmacy. On May 8, 1886, he sent a formula to Jacobs where it was, perhaps accidentally, mixed with soda water. An 1880's soda fountain, made of onyx and granite recreates the feeling of purchasing a Coca-Cola before 1900.

Vending machines
World of Coca-Cola
Milestones of Coca-Cola also contains one of two known prototypes of the famous "contour bottle" designed by Chapman Root in 1915 (introduced in 1916, the most common date associated with the bottle). The exhibit follows Coke into the international arena, with a 1931 Coca-Cola yellow delivery truck from Argentina and a number of Olympic Torches.

Milestones highlights the impact of Coca-Cola on the U. S. fighting forces during World War II. The company committed to the United States government to provide Coke to overseas troops for 5 cents per glass or bottle. To accomplish this the company designed small mobile bottling plants that could move to safe areas near the soldiers. A portion of exhibit is also aimed at women, who began filling men's jobs

Finally, the exhibit reaches modern-day, highlighting current and historic sport stars and entertainers who have played a role in advertising Coca-Cola. Visitors who look closely will find a Red Sox World Series ring from their 2004 Championship season.

Second Floor Worlds

Access to the second floor is via the sweeping staircase in The Hub. Handicap access is provided by a nearby elevator.

Secret Formula 4-D Theater

Here visitors watch a similarly titled movie, In Search of the Secret Formula where an eccentric professor and his assistant try to uncover the formula to Coke's success. The movie requires 3-D glasses and begins in the scientist's laboratory with some interesting 3-D effects. The "fourth dimension" is the seats, which provide motion, misting and other special effects during the mission. One of the more exciting scenes has the professor skiing down a mountain-and the movie and chairs combine to give visitors a "you are there" experience.

Pop Culture Gallery

Atlanta artist Steve Penley's work
World of Coca-Cola

Features the work of modern artists that includes Coca-Cola, featuring the work of Atlanta artist Steve Penley. His work replaced an earlier exhibit of Coca-Cola paintings by renowned pop artist Andy Warhol. The exhibit features a video of Steve as he works on finishing one of his works of art. The gallery still displays some of Andy Warhol's work along with Haddon Sundblom and Georgia folk artist Howard Finster. Within the Gallery guests can use an interactive display to create their own Coke art. A short video on collecting Coca-Cola memorabilia is included in the exhibit.

Taste It!

A young sampler
at The World of Coke
Similar to the tasting area in the Original Coca-Cola museum, Taste It! provides regionally-oriented kiosks of drink fountains. Visit Mexico and Central America, South America, Asia, and Europe to taste some 70 brands of Coca-Cola products.

Perfect Pauses Theater

The Perfect Pauses Theater is also a carryover from the Original World of Coca-Cola. Here, Mean Joe Greene will always be giving the kid the shirt off his back and the Hillside Singers meet once every half-hour to Teach The World Sing in perfect harmony. In the theater 3 movies rotate in order including "Magic Moments," "International Festival," and "Animation Celebration."

Magic Moments includes Mean Joe and the Hillside singers, plus other celebrated Coke commercials. International Festival includes a sampling of Coke ads from other countries while the Animation Celebration features the Diet Coke Polar Bears, Santa Claus, and dancing bubbles.

The Coca-Cola Store

So much is available at the Coca-Cola store that it would be impossible to list. The only good thing about is most of it is also online at The Coca-Cola Store

World of Coca-Cola

County: Fulton County

World of Coca-Cola, Atlanta, Georgia


121 Baker Street NW
Atlanta, GA 30313-1807
(404) 676-5151 or
1-800-676-COKE (2653)
Southbound via I-75/85:
Exit 249C Williams St.
Turn right onto Ivan Allen Jr. Blvd. Parking garage is on the left at the second traffic light. Northbound via I-75/85:
Exit 249D Spring St./W. Peachtree.
Turn right onto Spring St. ramp toward Centennial Olympic Park Dr. Bear right onto Centennial Olympic Park Dr. Take immediate left at traffic light onto Ivan Allen Jr. Blvd. Parking garage is on the left at the first traffic light. Eastbound or Westbound via I­20:
Exit I-75/85 North and follow Northbound via I-75/85 route.

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